CASE STUDY ON CADBURY DAIRY MILK PPT

It is not intended to illustrate either effective or ineffective handling of a management situation. Cadbury is a brand which almost everyone knows. To change this, Cadbury came up with a series of campaigns to target the adult group, starting with the ‘Real taste of life’ campaign, to encourage people to bring out the child in them. January , the company launched a new double packaging that was able to wrap even the smallest 13 gm chocolate in an aluminum foil, heat-sealed for complete protection from all sides and further encased in a poly flow pack. MKTG click on the button below , and select the case from the list of available cases: To find out more, including how to control cookies, see here: Fill in your details below or click an icon to log in:

MKTG click on the button below , and select the case from the list of available cases: You are commenting using your Google account. Project Vishwas , a three-pronged program that addressed the trade, consumers, media and employees. Chocolate, Confectionery, Beverages, Biscuits and Candy. Fill in your details below or click an icon to log in: Prefer to pay in another currency?

Fill in your details below or click an icon to log in: Click Here Delivery Details: Email required Address never made public. The project incorporated the following measures:.

case study on cadbury dairy milk ppt

Through this, Dairy Milk was able to gain an acceptance for chocolates among the adult audiences for consumption. Cadbury has not faced any controversy related to products after that incident. Nor is it a primary information source.

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Cadbury Dairy Milk’s Advertising Campaigns in India|Marketing|Case Study|Case Studies

For delivery in electronic format: Cadbury was the market leader in chocolates in India and it also was a very popular brand which enjoyed the trust of its consumers. You are commenting using your Google account. To change this, Cadbury came up with a series of campaigns to target the adult group, starting with the ‘Real taste of life’ campaign, to encourage people to bring out the stud in them.

Case Studies in Marketing – Vol. Cadbury operates in India with following categories of products: Notify me of new posts via email. These kits were useful in comparing old packs and new packs.

case study on cadbury dairy milk ppt

Cadbury now has 5 manufacturing units all over India. Cadbury stands tall in food product sector.

Cadbury is currently leading the market in chocolates segment. This case is about the various advertising campaigns undertaken by Cadbury Dairy Milk at different points of time to achieve certain objectives. Then they moved on to social acceptance theme with the line- ‘Those who want to eat, will find a reason for it’.

Cadbury in defense issued a statement where it mentioned that problem of worms was not at the manufacturing stage but the problem arose due to poor storage facility by the retailers.

Cadbury Dairy Milk’s Advertising Campaigns in India

The company had come a long way since the s when Indian consumers associated Diary Milj as a product meant for children. This site uses cookies.

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case study on cadbury dairy milk ppt

For this, Cadbury ran various campaigns under ‘Kuch meetha ho jaye’ Let’s have something sweetincluding two campaigns parallelly – ‘Shubh Aarambh’ Auspicious beginning and ‘Meethe mein kuch meetha ho jaye’ Let’s have something sweet for dessert.

It is not intended to illustrate either effective or ineffective handling of a stidy situation. Injust a month before Diwali few instances of worms in its Dairy Milk Bars were reported in Maharashtra.

You are commenting using dair Twitter account. After that Incident Cadbury now takes great care of all the products they have.

To find out more, including how to control cookies, see here: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Sorry, your blog cannot share posts by email. Notify me of new comments via email.

Cadbury decided to enter Indian market in Cadbury India began vairy operations in India by importing chocolates. Just after changing packaging Cadbury roped in Amitabh Bachchan as a brand ambassador. But many industry observers doubted the effectiveness of Cadbury’s efforts and their ability to replace the traditional sweets and the traditional dessert items which had been a long part of the Indian traditions.