CASE STUDY ON KWALITY WALLS

Over the years, comparative advertising has become a popular tool among companies to promote their products by comparing them to a competitor’s products. The Bombay High Court raised several pertinent issues but the subject of this article and the issue dealt with herein is whether the television commercials aired by Amul amounted to product disparagement of frozen desserts in general. Vadilal Industries and Vadilal Dairy International, which also manufacture frozen desserts, have a common interest in the matter and are supporting HUL in the suit. Follow us on Twitter and Instagram or like our Instagram or like our Facebook page for updates from all constituencies on counting day of the general elections. In the present case, Amul’s TVCs had not only made a false statement regarding the constituents of frozen desserts but had done so with the intention to potentially deceive ordinary customers who are aware of the health issues associated with vanaspati. HUL clarified that Kwality Wall’s range of ‘frozen desserts’ do not contain vanaspati. Lok Sabha election

Kashmir clerics, taken briefly into custody by cops over ‘anti-India’ sermons, decry interference in religious affairs. At the onset of summer season, mercury levels are on the rise with ice cream and frozen dessert makers locked in a legal battle. Fake news and social media trolling: The only difference is that frozen desserts use vegetable fat instead of dairy fat, which actually makes them healthier as they have lower saturated fat and do not have cholesterol. Vadilal Industries and Vadilal Dairy International, which also manufacture frozen desserts, have a common interest in the matter and are supporting HUL in the suit. Gujarat Cooperative Milk Marketing Federation 1 which is dealt with below: If you are outside this distribution zone you can access the full bouquet of Firstpost Print content online for a limited period.

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case study on kwality walls

Over the years, comparative advertising has become a popular tool among companies to promote their products by comparing them to a competitor’s products. HUL cxse that Kwality Wall’s range of ‘frozen desserts’ do not contain vanaspati.

case study on kwality walls

HUL and Vadilal, being the market leaders for frozen desserts, had produced substantial evidence to assert that they did not in fact use vanaspati or vanaspati oil in making their products. To address the 2nd point, the Court looked into various other landmark decisions on comparative advertisement.

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What? Kwality Walls is not ice cream?

Maharashtra Lok Sabha Elections. Vadilal Industries and Vadilal Dairy International, which also manufacture frozen desserts, have a common interest in the matter and are supporting HUL in the suit.

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Most Read Contributor in India, April Bihar Lok Sabha Elections. UP Lok Sabha Election. Fake news and social media trolling: HUL takes Amul to court. Ice creams that are made of vegetable fat have gained 40 percent of share of India’s Rs crore organised ice cream market. The advertisements that were aired led the public to believe that frozen desserts were of an inferior quality than milk-based ice creams. Share on Facebook Share on Twitter.

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What? Kwality Walls is not ice cream? – Firstpost

cwse The range of products matters and brand loyalty can be big in such cases. The difference between comparative advertising and product disparagement. The difference in contents of ice-cream and frozen desserts. The main contentions of Amul were casd while comparing television advertisements, a frame by frame analysis of the advertisements should be avoided as wtudy comparative advertisement, puffery of its own products is allowed.

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Lok Sabha election It held that “the content, intent, manner and storyline of the impugned TVCs seen as a whole, convey a false, untruthful, malicious and negative message” thereby disparaging “the entire category of products known as Frozen Desserts of which the Plaintiff is a market leader” and “also disparaging the products manufactured and sold by the Plaintiff and adversely affecting the business of the Plaintiff.

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case study on kwality walls

TikTok Controversy In India: Impact on Election Firstpost Conversations. Amul also contended that an alert and aware customer can easily understand that ‘ vanaspati tel’ refers to vegetable oil and not ‘Dalda’. Business FP Staff Dec 20, This paper provides an overview of the legal framework governing the gambling and gaming industry in India – its evolution through the ages, its magnitude as an industry and its impact on society.

Digital subscription comes free with it. Real Estate and Construction. However, when the comparison results in defaming and disparaging the goods of the competitors, it results in product disparagement.

Lok sabha Election Schedule Anand District Wallls Producers Union Ltd referred to hereinafter as ‘Amul’ aired two advertisements that compared Amul’s ‘ice cream’ with other ‘frozen desserts’.