The activities cover the various systems and issues that arise in the case study booklet, including system fundamentals, networks, loyalty cards and Big Data schemes, and many real-life examples. The early part of the case study document explains how currently the supermarkets use ‘Various types of EPOS Electronic Point of Sale and stock control systems’ line The examples in this article include trying to group delivery times for online orders so they can be performed with fewer vehicles. The articles below give an overview of how Just-in-Time delivery is different to Just-in-Case delivery, and how it can benefit businesses. It contains a variety of secondary resources — mainly videos — that explain the concepts of Big Data and the issues related to loyalty cards. This blog post contains links to seven videos that explain the key concepts of Big Data, including how data warehouses differ from traditional relational databases, and the unique challenges posed by the vast quantity, variety, and speed of Big Data collection.
A good article for the case study, as such data can be collected and analysed as part of a Big Data system. Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store. For example, a customer sharing articles related to the product on social media may be an indication that they are more interested in the item, and the retailer could raise the price accordingly. Such techniques include facial recognition cameras and even the use of WiFi signals to detect the location of customers within the store so that movement patterns can be gathered. Using big data for smarter online supermarket shopping discusses a different side of Big Data that is sometimes forgotten – the use of analytics to optimize business efficiency. Save my name, email, and website in this browser for the next time I comment. This first infographic gives an overview of the topic, covering some key concepts and explaining the sheer size of Big Data — much bigger than any traditional database.
Studying for the ITGS Case Study – ITGS News
Such techniques include facial recognition cameras and even the use of WiFi signals to detect the location of customers within the store so that movement patterns can be gathered. Stydy following sites have very useful resources that can aid students in this initial secondary research: Tesco’s Club Card is perhaps one of the best known loyalty schemes in the UK.
Sign In Sign Up. Using big data for smarter online supermarket shopping discusses a srudy side of Big Data that is sometimes forgotten – the use of analytics to optimize business efficiency. Leave a Reply Cancel reply Your email address will not be published. However, before students can perform primary research they need studdy clear understanding of the case study situation and the underlying technologies.
It gives excellent examples of how specific pieces of information can be gathered, clustered, and analysed. This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme.
This site uses Akismet to reduce spam. Definitely worth a watch, as it covers a lot of the key terminology in the case study document. Introduction Strand 1 1. This could be particularly effective on websites ub customers cannot see the price others are paying.
Although a UK-based law the ASI case study is set in Mexicostudying the key elements of the DPA is useful to help students understand how personal data should be collected, stored, and used. This book explains how the project was devised and successfully implemented.
You can download the lesson here. This site contains resources for ITGS teachers and students, including a sample chapter, exercises, lesson ideas, and further reading.
New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. For our mock, we got questions written by the teachers, and the 12 mark one was about an implementation strategy for the new system. Feel free to share your ideas!
What is Big Data? You need to be a member in order to leave a comment. In this case facial biometric data is being used in the same way as a traditional loyalty card number – meaning even customers without a Tesco Clubcard can be tracked.
The interview addresses the history of the project as well as the opportunities and challenges offered by Big Data.
7 Examples of Big Data – ITGS Case Study – ITGS News
Sign up for a new account in our community. By thepositiveclubApril 30, in Other Subjects.
Data, data everywhere discusses Big Data in a variety of contexts, including retailers. Save my name, email, and website in this browser for the next time I comment. A key stkdy of the case study process is performing primary research, which may be in the form of interviews, trips, or visiting speakers.
ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data
This first infographic gives an overview of the topic, covering some key concepts and explaining the sheer size of Big Data — much bigger than any traditional database. This link was very kindly shared by a fellow ITGS teacher. Reading about the schemes, their benefits, and how the supermarkets use the collected data provides an interesting insight into the case study. This article is definitely worth a read, if only to remember that Big Data in supermarkets is not just about targeted advertising.
Eight Problems With Big Datawritten by the ACLU, gives a clear and concise summary of what it sees as the key problems – many of these relate directly to data protection legislation described further stuy this page. Big Data technologies and methods change and improve at a pace perhaps even faster than traditional IT developments. How supermarkets get your data – and what they do with it is excellent background reading which does exactly what the headline says – and gives some good, specific examples of big data use.
An Investigation into Big Data.