The article also examines regulation of data collection practices and data protection law. The activities cover the various systems and issues that arise in the case study booklet, including system fundamentals, networks, loyalty cards and Big Data schemes, and many real-life examples. How supermarkets get your data – and what they do with it is excellent background reading which does exactly what the headline says – and gives some good, specific examples of big data use. I think the 2 mark definition questions will be quite predictable – define ‘big data’ and another one of the terms on page Register a new account.

If you know of any more good videos, please do add a comment below. As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts. The articles below give an overview of how Just-in-Time delivery is different to Just-in-Case delivery, and how it can benefit businesses. Eight Problems With Big Data , written by the ACLU, gives a clear and concise summary of what it sees as the key problems – many of these relate directly to data protection legislation described further down this page. Register a new account. Leave a Reply Cancel reply Your email address will not be published. Important Information We have placed cookies on your device to help make this website better.

The article Creepy but legal phone-tracking company gets wrist slap for empty privacy promise describes how retailers can track customers through their stores by collecting their phone MAC addresses using WiFi routers. A good article for the case study, as such data can be collected and analysed as part of a Big Data system. It helps check students’ understanding of key vocabulary and concepts, identify cqse words, and to link the case study to some of their prior learning.

The site also has links to some very interesting courses on Big Data, which are free to take online a good link to the Education strand of ITGS too. In this case facial biometric data is being used in the same way as a traditional loyalty card number – meaning even customers without a Tesco Shudy can be tracked. New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data.


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ib itgs case study 2015

Posted May 18, This blog post contains links to seven videos that explain the key concepts of Big Data, including how data warehouses differ from traditional relational databases, and the unique challenges posed by the vast quantity, variety, and speed of Big Data collection. The article also nicely incorporates technical terminology from the ITGS syllabus.

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Studying for the ITGS Case Study 2015

This site contains resources for ITGS teachers and stuxy, including a sample chapter, exercises, lesson ideas, and further reading. This video includes a lot good, brief examples of the use of Big Data not always linked to retailincluding the famous example of Target knowing a girl was pregnant before her father did.

ib itgs case study 2015

The case study was released at the beginning of June Hidden connections — 2051 analysis in brain and supermarket A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves. It is often vague and contains too much extra material. The teacher-run wiki ITGSopedia has a page dedicated stduy the case study.

We could possibly discuss the case study here.

ITGS Textbook | Case Study – An Investigation into Big Data (Paper 3)

Share this post Link to post Share on other sites. With the May IB exams just around the corner, it is time to start revision of all topics on the ITGS syllabus, including the paper 3 case study.

Another privacy related concern is that of price discrimination also called ‘differential pricing’. There are great examples in here that clearly relate to several ITGS social and ethical issues. This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme.


It also covers some of the issues related to data collection and highlights the sheer scale of Big Data: This is the process of using Big Data to determine the highest price a customer is likely to pay for a product. This article is definitely worth a read, if only to remember that Big Data in supermarkets is not just about targeted advertising.

Another infographic which explains the size of Big Data, plus the types of structured and unstructured data that are collected and the challenges many companies face when dealing with this volume of information.

It also covers the key idea of structured data and unstructured data. The videos cover a wide range of examples and data types from customer purchasing histories to GPS itgx data, with lots of ideas that could be applied to the Asociacion de Supermercados Independientes in the case study.

As students should know, Big Data consists of far, far more than transaction data collected at supermarket checkouts. Already have an account?

ITGS Case Study 2015 – Asociación de Supermercados Independientes – An investigation into Big Data

Although the case study tends to discuss “bricks and mortar” supermarkets, it is reasonable to believe that online components could be included, and that some supermarkets in ASI may have or want to develop online shopping sites. Leave a Reply Cancel reply Your email address will not be published.

ib itgs case study 2015

Feel free to share your ideas! For example, a customer sharing articles related to the product on social media may be an indication that they are more interested in the item, and the retailer could raise the price accordingly. Click on the infographics below to view the full-sized versions:.