ITC E CHOUPAL CASE STUDY SUMMARY

Copy of IT Case Study: The ethical issues in this case ITC gains as intermediaries are removed, and transportation costs decrease. ITC’s procurement has grown rapidly since, Why is it Innovative.

Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer. Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. ITC also uses e-Choupal as a medium to advertise consumer products. Itc E-Choupal Case Study Itc E Choupal Case Analysis Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields. They also handle the physical transportation of the goods and earn a commission on it.

Here, further testing is conducted by trained technicians. The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. The ethical issues in this case Everything changed ic Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within sum,ary hours. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

The itc echoupal intiative harvard case study – Essay Example

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Subscribe to our daily newsletter now. The e-Choupal also provides other information to the farmer, including crop-prices, csae and knowledge on scientific farming techniques.

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itc e choupal case study summary

ITC’s e-Choupal initiative began by deploying ITC is one of India This is a case study of the development This can be exchanged for other ITC products. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Privacy Policy Designed by Smitinfotech.

itc e choupal case study summary

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Harvard Case Study Analysis With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he choupla.

Itc E Choupal Case Study Analysis

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Farmers using e-Choupal on an average receive chojpal. Itc E Choupal Case Analysis. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

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(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

The evolved model will cater to the summaey generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

They also handle the physical transportation of the goods and earn a commission on it. Indeed, tens of millions of Indian farmers are suffering. Corporate Social Responsibility in This initiative has enabled farmers to make better choices and offered insights on better farm practices.

Itc E-Choupal Case Study.

itc e choupal case study summary

Corporate Social Responsibility in Rural India case study solution, ITC gains as intermediaries are removed, and transportation costs decrease.

Why is it Innovative.

Follow us facebook twitter instagram youtube. They are choupql located within walking distance or a 5-km radius. How do we know when we achieve our goals?

Itc E-Choupal Case Study Copyright The DeSai Group.