IXIGO CASE STUDY

They fixed these friction points through personalized email campaigns that made the user interact more often on their app. Open your laptop or mobile phone, type your name , phone number and email id , drop an email to hello socialorange. Known for its marketing innovations, ixigo has been a leader in content marketing with multiple visuals and videos going viral on near zero-budgets on social media. Based on this data, ixigo started crowd sourcing the seat availability information from their daily active users and created a new cached train availability feature showing almost real-time information for all trains. While most train apps in India give seat availability and arrival statuses, the ixigo train app goes the extra mile by including multiple unique features like seat confirmation prediction for wait-listed tickets, station alarms, and updates on ticket status to ease the train travel experience in India. Once users were coming back to the app, the second challenge was to figure what they were doing in the app.

Success Story August 22, One of the other challenges was repeat transactions by first-time users. They were able to point out which step was creating friction and fix that. Well, it happened to create a nostalgic memory down lane for a viewer and this is what she wrote;. Alok Bajpai is the founder and CEO of ixigo.

Rub your eyes with palm to see the magic — Yes, a record 2. We skimmed through some of the posts on the page and happened to notice an interesting video that was everything and can give a smirky smile on your face throughout in a ixxigo taste.

Well, it is the relatability of ethnic language that was discussed here. Set up a time to chat with one of our experts and get a fully customized demo. Cabs, trains, flights, and hotel bookings?

ixigo case study

They help more than 8 million customers with information tailored to help them book the perfect trip. Ever since the evolution of video advertising, many online brand marketers have catapulted on the success game of viral videos that have the ability to reach faster than a news that spread through the mouth and caxe is big involvement of creative digital marketing company in designing to the execution of these kinda viral campaigns.

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Because all the above was happening online, emails became the starting point for all conversation and for converting users. They were able to point out which step was creating friction and fix that. Keep your eyelids open throughout the read as we have a small yet interesting takeaway at the end of the blog to share with you all.

Get your SEO rankings done right. And someone was quick to notice, perhaps, a little more detailed analysis — About the girl who featured in the video. I’m a celebrity management company looking for tie-up. Share the proposal soon.

ixigo case study

They aggregate, search, and ixiigo the best deals for cabs, flights, hotels, buses, trains, and packages. Log into your account. I’m a print and TV ads company looking for tie-up.

Easing the Lives of Train Travelers, Enabled by Facebook Tools

Fragmented onboarding experience User engagement Personalization at scale. We get our most valuable customers from Facebook compared to any other source or medium.

Email Campaign Design and Drip Marketing. Bengali or not, we thought the girl pulled out a fine performance with apt expressions in sync. In Series, A round of funding which took place in ixigo raised Easing the Lives of Train Travelers, Enabled by Facebook Tools ixigo is India’s leading online and mobile travel search and planning platform.

It is not just about analytics and segments, but they work with you suggesting clever campaigns, optimization and how to better use your data! If you are an aspiring social media strategist or been on the field for long, you can probably use this technique as fase key element to strike a chord with your social media audience. There was a significant drop in that particular metric.

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Know how ixigo got 3 Million views in 7 days – Power of Social media marketing

How to get likes, share and comments on every page posts like Bewakoof. You can have a look at the video here. Funnels ixigo used Funnels to look at each step in the customer journey — from the app being launched to finally booking a journey.

So, we have taken it as a point to break down how they have managed to receive 3 million views in just 7 days! Flows allows them to track what most users were doing before or after a particular event.

This is how ixigo got 3 Million views in 7 days

Ixigo is a website and mobile application for travel search engine based in Gurgaon, Haryana. They fixed these friction points through personalized email campaigns that made the user interact more often on their app. Some of the viewers have tried to replicate the content in the video in their own unique style. As part of the Accelerate track on the FbStart program, ixigo used Facebook developer tools to build and enhance their product.

And he went on to add how ixigo creates similar videos in other languages. Without casw pinch of negligence, this is how purely a brand can manage to keep the ixogo going through video marketing, something that is beautiful to watch also relatable.