Moreover they analyzed the main demand with economic conditioned customers is in well-established countries like US and UK, where a lot of Muslims are living and are even curious about Halal meat. Distribution Channel of our Product The distribution channel of our product is indirect marketing channel because this channel contains one or more intermediary levels. Backyard poultry farming has to graduate to a more professional level. Choosing positioning strategy To position the product different companies use different positioning strategies. The paratha is a much known eatable item in Pakistan that would now be available in a very new ready to cook, chicken form. Price change could be a price cut or price increase. A very inspiring example comes in my mind when I talk about productive workforce before manufacturing and during manufacturing, the CEO of Tata motors decides to change the typical mindset of Tata motors because they are going to made a breakthrough car NANO.

We will promote our product through print media by advertising our product in newspapers and in different magazines. To promote our product through electronic media we will advertise our product on different television channels and on radio stations. The following graph shows various combinations of products in different phases of different products. The marketing process comprises of three stages given as follows: Malnutrition remained a major problem and one out of four children died before attaining the age of five.

The increasing demand of our products all over the country explains the worth; our promises are getting through our valuable customers. In this pakistsn no compromise is solicited on hygiene and quality.

K&N’s: Health and Happiness for Pakistan

They have there own breading and poultry forms, from where they get there raw material for their product. At pakostan same time, the Zespri team aspired to launch new products that met consumer demand for sweeter taste and convenience—an increasingly urgent priority as global competition in kiwifruit intensified.

k&n pakistan case study

Zespri had been the o&n to introduce a high-quality proprietary gold kiwifruit to the global market, and it continued to dominate the gold segment. L&n and Natalie Kindred. We made a comparison of with the paratha if offered by Rahat Bakers the customers are keen to buy and about the packaging mostly people were willing to buy pack of six. People, equipment and procedures to gather, sort analyze evaluate and distribute needed, timely and accurate information to the marketing decision makers.


Distribution Channel of our Product The distribution channel of our product is indirect marketing channel because this channel contains one or more intermediary levels. Most of the people was willing to buy with a packaging in butter paper and boxes. They prefer easy to use and quick to stidy products in their meals. Television and radio ads are at the first priority, billboards at the best locations or different areas, newspaper ads and door to door awareness programs are at the second.

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k&n pakistan case study

Because in this conflict; conflict lies between different levels of the same product, is even more common Marketing System Our product stdy consist of vertical marketing system VMS because it is such type of distribution channel in which producers, wholesalers, retailers act as.

We will create awareness among our customers on a large scale utilizing all he best promotional means available.

It was convenience sample as well as the divided mutually exclusive groups were approached as convenient. Health and Happiness for Pakistan. The marketing process comprises of three stages given as follows: To make our valuable consumers aware of our newly launched product we have decided to use this concept. This will exclude the risks that can be caused by personal selling i. To make our product information more convenient and easy we will provide our website and 24 hours toll free numbers, through which our customers can contact us and also give feedback about the product.


We distributed 50 questionnaires among different age groups or segments 20 among the students 10 among the teachers 14 among the job oriented people and 6 among the business class DATA SOURCE The data was collected from the people directly i.

We do not add freight charges to our product price in order to keep our studh price lower, as our focus is k&&n capture more customers.

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We apply this strategy when any one of our competitor lower its product price in order to grab market shares. We have decided hostilities students, job oriented men and women and teenagers.

We take the example of Islamabad city. You can mold your questionnaire as you want and in any way to gather your required information. The advertising agency and the Creative department Message: They also think that the company is greedy and they are charging more prices for their product.

In sales promotions we will use different discount strategies, giving short term incentives in order to increase our sales.

(PDF) K&Ns Health and Happiness for Pakistan | Ahmad Iftikhar –

Remember me on this computer. They also support their chicken stores even they were proved costly in the beginning because this idea gives opportunity to deeply understand the consumer behavior and to penetrate in the market. Our stydy is mainly focusing on the working women and the hostilities. Januarya young man, Khalil Sattar, still a collage student, had a vision to foresee a need to establish a poultry farm.

In Geographic pricing we adopt freight absorption strategy.