WUMART CASE STUDY

In the past, customers were required to complete a form on paper to become a member of Wumart. Growth Strategies of WuMart: All content is protected by copyright. It has adopted online service to in turn spur the off-line avoiding stockout, unless it will badly influence the online performance. The Silver Line Revolution: All fields Reference no.

Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits. The easy-matching counter around the store is a new attempt, with enough area to promote products. The case analyses WuMart”s strategies and discusses the three major acquisitions made by the company in By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. Promoting the overall online performance: Growth Strategies of WuMart: The advantages of upgrading can be found easily.

The area of processing and seats has been increased by square meters.

Additionally, it had over stores in Beijing and other surrounding areas, which Zhang planned to double by the end of the decade. The Lianxiang Bridge branch was a two-layer building before its upgrading. You can change your cookie settings at any time but parts of our site will not function correctly without them. This way, it can avoid selling leftover leaf vegetables.

In the past, customers were required to complete a form on paper to become a member of Wumart. The profit growth has doubled. It also talks about WuMart”s attempt to evolve as a national brand in China by trying to penetrate the unrepresented Western and North Eastern regions. In April ,Wumart has started its cooperation with Dmalll, and upgraded Lianxiang Bridge branch of Wumart to serve as a pilot. I Media and Entertainment Industry – Vol. The case traces the history of the retail trade in China and the developments over the wumarf decade.

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The number of staff has been reduced from to 98 now, achieving higher productivity with lower cost. I Growth Strategies – Vol.

wumart case study

During the period of the Spring Festival, the store can achieve its daily sales of 1. All fields Reference no. Major retail chains had only 0.

wumart case study

Some of wkmart factors to be considered are: It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors. On October 25,the Lianxiang Bridge branch and the Jinbao Street branch from Wumart in Beijing were reopened dase their upgrade. The Dmall is upgrading its back stock without increasing its own cost, striving for reducing the delivery time to 30 minutes. The case further looks at the challenges ahead for WuMart.

wumart case study

The easy-matching counter around the store is a new attempt, with enough area to promote products. Besides, it has guaranteed the products to be fresh daily, no selling leftover leaf vegetables. Additionally, it had over stores in Beijing and other surrounding areas which Zhang planned to double by the end of the stuey.

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These products can be delivered to stores only if they are processed and cut by PC and packed in a vacuum package. It will save time and manpower as well as reduce loss for the stores.

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Competition from local business houses and foreign retail groups is also analysed. Promoting the overall online performance: CazeWuMart had become Beijing”s biggest retailer with over a dozen hypermarkets, nearly 50 supermarkets, convenience stores, and 8 chain drug stores. The sales of beefsteak processing has been added.

Wumart Case Analysis by Yu Chen on Prezi

Major retail chains had only 0. The Dmall has cooperated with stores of 35 retailers. II Wimart Industry – Vol. Within 10 years, the company had become one of the top ten leading retail chains in China, with rapid expansion in scale and steady growth in both revenue and profits.